> Research Scope > Communication
Communication pre-test and post-test
Testing the communication materials before their launch is a key issue in any market to make sure it effectively reaches the targeted audience.
Specially in pre-test projects, clients usually need fast results to be able to implement changes before the campaign is finally launched. To give an answer to that need of speed, we have developed the FastComm research.
Purchase triggers messages
Which communication messages really trigger consumer’s purchase? This is a very common question when planning any campaign. With our market research methodology we give clear answers and we identify those key communication aspects that allow campaigns to effectively connect with the target and to drive to purchase.
… and many other research objectives that we will be happy to share with you.