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Innovations and trends
Consumers are no longer a passive subject at the end of the line that simply buy the brands’ offers. Every time more, they play an active role in the creation of new products or materials. This process of working together between companies and consumers is known as co-creation. We have deep experience in working hand-by-hand with the consumer to lead it to a profitable creation.
One of the most difficult challenges companies face is to foresee future consumer’s trends. In terms of market research it is also a strongly challenging objective.
We work with innovative qualitative and ethnographic techniques to be able to predict future consumer behavior and to determine which products have a chance to succeed in the market.
…and many other research objectives that we will be happy to share with you.