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B to B
Researching in BtoB markets differs somewhat to BtoC. In most cases, in BtoB, the relation between the company selling the products and the consumer who buys them is much closer. Issues like Brand Image is often strongly influenced by the representative’s sales person, apart from the marketing strategies. Therefore, in terms of research, brand image must be approached with a broad perspective.
… and many other research objectives that we will be happy to share with you.